55% more people will retain information if visual content is included
When images are relevant, readers can spend more time looking at the visual content than the words on the page
32% of marketers state that visual images are the most important form of content for their business, with blogging in second at 27%.
When people hear information, they're likely only to retain 10% of it a week later. However, when visual content is paired with the same information, that percentage jumps up to 65%. That's more than half of the people who saw your presentation in the first place!
After analyzing over 1 million articles, BuzzSumo found that articles with images appearing after every 75-100 words are shared twice as often on social media compared to articles with fewer visuals.
In the last two years, mobile video usage has increased by nearly 10 million daily viewing minutes